File Cleansing (ETL)

DataBridge can use its vast array of tools for stand-alone cleansing and deduplication of mailing files or as an integral part of a much larger database or mailing initiative.   When involved in implementation of a database, the custom tools developed over years of standardizing every conceivable format and data structure, correct and incorrect, speeds the ETL process dramatically.  ETL stands for “extract, transform and load”, the processes that enable companies to move data from multiple input sources; reformat and cleanse it, and load it into another database, a data mart or a data warehouse for analysis, or on another operational system to support a business process such as Direct Marketing.